Amity Institute of Travel and Tourism: Crafting Students into Prolific Industry Experts
Amity Institute of Travel & Tourism

In recent years, the tourism and hospitality sector in India and abroad has been receiving a huge response from all around the world. According to the World Travel & Tourism Council (WTTC), India was ranked at the 3rd position among 185 countries in terms of travel & tourism’s total contribution to GDP in 2018. With the growing pace of this industry, there is now a high demand for professional experts in the overall travel and tourism niche.

To fulfill the requirements of the industry, Amity Institute of Travel & Tourism (AITT) offers travel and tourism management courses. The institute is situated in a lush green, pollution-free campus in Noida. With excellent infrastructure and well-equipped classrooms, AITT makes the interaction between teachers and students’ productive, convenient and professional. Students at AITT are provided with all the modern teaching aid and high-end computer laboratories.

Ensuring that the students receive industry-oriented knowledge, AITT seeks regular guidance from the industry to design the syllabi. This is done by constantly conducting research and consultancy activities with various Indian as well as international companies. At AITT, leading industrialists, visiting fellows and professors are invited to impart their knowledge and skills among the students.

A Well-Renowned Institute

AITT is accredited by NAAC with an A+ grade. It has also been awarded the United Nations World Tourism Organization (UNWTO) Tourism Education Quality Certification (TedQual). The two major programs offered by the institute are: Master of Travel and Tourism Management (MTTM) and Bachelor of Arts (Tourism Administration).

These programs are designed such that students receive both, theoretical knowledge and industry experience. The programs have a range of courses which include Travel Agency & Tour Operation Management, Destination Planning & Development. It also comprises of Airline Operation Management through Sustainable Tourism, Niche Tourism to Conference and Event Management and Marketing Management.

The Driving Force of AITT

Prof. (Dr.) M. Sajnani, Dean of Hospitality and Tourism & Director Amity Institute of Travel and Tourism, Amity University Uttar Pradesh, Noida. With his visionary outlook, AITT has been able to reach the top today. He has also been the recipient of Best Professor- Hospitality and Tourism for the year 2019 by Safari India which was organized by the Pacific Area Travel Writers Association (PATWA).

Industry-Oriented Curriculum

The best part of studying at AITT is the exposure gained through industry-driven courses wherein industry experts are continuously involved. AITT invites various subject experts to evaluate the students. At AITT, both industry & institution work in sync with each other. They try to supplement & compliment the efforts of each other to achieve desired outcomes of industry.

With regular internship opportunities, AITT continuously encourages its students to pursue their goals. To provide unique opportunities and industry exposure, AITT organizes various hands-on training programs.

Ever Growing Opportunities

Students at AITT receive immense industry exposure through the summer internship provided at reputed travel and tourism companies. These opportunities are provided while the student is enrolled for the course and after the course as well. All students receive equal opportunities to earn multiple industry certifications. They participate as volunteers in travel marts like SATTE & OTM & travel-specific events hosted by FICCI association, ICPB & CII.

With such qualifications, tourism graduates from AITT usually start their career as a management trainee or an operations trainee. After successful completion of the training period, one starts moving up the ladder.

With the passage of time and acquisition of experience, students explore different operational areas like inbound tours, outbound tours, incentive tours and exhibition space selling. Some may also get exposure in medical & wellness tours division and adventure tour operations.

After a period of 2-3years, students with a proven track record in good travel organizations start heading sub-units at different geographical locations.

Global Recognition

AITT is the recipient of the Travel and Tourism Excellence Awards 2019 under the category of “Best Travel and Tourism Institute” awarded by FICCI

AITT also holds various prestigious Tourism related activities:

Professional Development Program for Master Trainers of Business & Tourism, Ministry of Education and Culture Republic of Indonesia during November, 2018.

Consulting Cum Vocational Teachers Training Program on ICT (Coding Skills), Sponsored by Ministry of Education Republic of Indonesia during March, 2019.

One day training program for PATA India Chapter on the topic of “Optimization of Social Media in Tourism and Hospitality”

Further Expansion of Knowledge

According to the UN World Tourism Organization Tourism highlights (2018), the Asia Pacific region showed a growth of 6% where around 323 million foreign tourist arrival was recorded. Asia Pacific tourism holds a contribution of USD 390 billion out of USD 1.3 trillion.

Furthermore, tourism in India contributes 9.6% to GDP. According to the Ministry of Tourism, India, FEE from tourism from January to October 2018, registered a growth of almost 12%. With nearly 8% of total employment opportunities, tourism in India becomes a huge source of employment. According to IBEF, in the year 2017, Tourism provided employment to around 41.6 million people.

The institute aims to be among the top 10 institutions across the globe and #1 in South East Asia by 2025. AITT is also trying to establish a link between industry and academia. Through various research projects, AITT wants to benefit the students in the form of internships and hands-on training.

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