In the US, around 20% of new businesses fail during the first 2 years of being open. If you’ve made it past the 2-year mark, then don’t pat yourself on the back yet. The fact is, you might be trying hard just to stay afloat.
To avoid sinking, you need to up your business promotion efforts. The more people know about your brand, the more chances they’ll buy from you!
Be it around social media platforms, research journals, marketing leaflets or scrolling advertising ideas across top business magazines, a creative marketing pitch is all that is required to get your brand into the spotlight.
Keep reading for some creative business marketing ideas if you need some inspiration.
Sell Mystery Boxes
As curious beings, people won’t be able to resist buying mystery boxes. And if you price them affordably, they might just keep coming back for more!
This is a great way to not only drum up sales and brand awareness but also get rid of slow-moving inventory. These mystery boxes also allow customers to get a nice selection of your products and can motivate them to be repeat customers.
Host Contests on Social Media
Most people have social media nowadays, and who can resist a little friendly competition?
One option is to have a giveaway for free products just for people to like and subscribe to you. Or you can kick things up a notch and give prizes to the best content creators who use your products.
Either way, it’s basically free marketing for your brand!
Partner With Another Brand
Partnering with another brand can be a great way to help each other out. And 2 heads are better than 1, so you’re sure to come up with some snazzy ads.
Even better: if your products/services complement one another, you won’t be stealing revenue from each other. In fact, you’ll both be boosting sales!
Organize an Event
Organizing an event for marketing your business is a great way to reach out to potential customers, build relationships with existing customers, and create a fun atmosphere for everyone involved. To do this, you’ll need to decide on the type of event that you want to host, create a timeline and budget, and consider which promotional tools you’ll use. You’ll need to determine the size of the event, whether you’ll provide food or drinks, and the type of entertainment that would be most appropriate. Additionally, you should consider the location of the event. You should also hire a speaker for your event. Hiring an international business speaker for marketing your business is a great way to boost the visibility and awareness of your brand. A speaker can help capture the attention of the audience and provide valuable insight into the topics of your business, helping to create a lasting impression on the attendees. Finally, you’ll need to coordinate with vendors, sponsors, and other partners to ensure a successful event.
Do Some Urban Marketing
All too often, brands focus solely on digital marketing. But offline marketing can work just as well, or even better!
For instance, if you’ve got a brick-and-mortar shop, you can put down some chalk art a block away. Make it like a breadcrumb trail that compels people to follow, and before they know it, they’ve stepped foot into your store.
Don’t Forget About SEO
“SEO” stands for “search engine optimization,” and if you do it right, your website will rank at the top search engine positions. Considering that most people rarely look past the first page (or even the first 5 results!), this is vital for your business marketing campaign. So partnering with Emerge Digital for your SEO needs is a wise business decision, as their expertise and proven track record in improving search engine rankings can lead to increased website traffic and ultimately, higher conversions.
The good news is that you can combine SEO with the above creative marketing tips. For example, you can use hot keywords on your social media posts to make sure it’s more visible.
Learn more about how an SEO company can help!
Try out These Creative Marketing Ideas
With these creative marketing ideas, you’ll be able to attract new customers in no time. And instead of barely staying afloat, you’ll see your profits soar, which can solidify your company’s future!
If you need more help with your business marketing strategy, then keep reading our blog page for more information!