[vc_row][vc_column][vc_tta_tabs shape=”square” gap=”10″ tab_position=”bottom” alignment=”center” active_section=”1″ no_fill_content_area=”true”][vc_tta_section title=”1″ tab_id=”1″][vc_custom_heading text=”7 Best Institutes offering Masters in Digital Marketing in India with Course Details” font_container=”tag:h1|font_size:32|text_align:center” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_single_image image=”14683″ img_size=”full” alignment=”center” style=”vc_box_outline”][vc_column_text]Over the last decade, we’ve encountered a sudden shift of a world traditionally working in a physical platform into a virtual sphere. With this, the need to employ skilled and able individuals to handle this change has increased tenfold. And, with a Masters in Digital Marketing degree, you can join this ever-growing industry and carve a lucrative career for yourself.
A digital marketer has become the need of the hour. Thus, your choice of an institution offering a Masters in Digital Marketing will greatly impact how you will perform in a professional setting. With the help of a good Masters in Digital Marketing, you can develop the skills needed to pursue a career in the digital sphere.
Before we dive into the various masters in digital marketing degrees available in India, let’s get you acquainted with a few must-haves every good masters in digital marketing degree should have.
Must-Haves of a Good Masters in Digital Marketing Degree
A good masters in Digital Marketing degree should include the following modules:
- Analytics
- Aspects of Design
- Digital Advertising
- Search Marketing
- Social Media Marketing
- Strategic Marketing
- Video Marketing
- Media Planning & Buying
Here are a few course features of ExamLabs that should come along with a good masters in Digital Marketing degree:
- Mandatory Internship – Why? Because without any practical experience, you cannot conquer the digital world. Programmes with mandatory internships allow you to apply your learnings in the real business world and give you the kick-start you need before you join the industry as a full-time digital marketer.
- Practising Industry Leaders for Trainers – Nothing beats learning from someone who practises their subject on the daily. When looking for a masters in digital marketing programme, make sure to read the qualifications of their faculty. A practising industry expert comes with in-depth field knowledge, valuable insights and connections with the top digital corporations.
- Practical Learning with Capstone Projects – Practical learning is the only way to learn digital marketing. Look for programmes with dedicated mentorship, thorough practical skill training, the tools required to apply your teachings, and projects on a real brand. Capstone projects will help you learn with a hands-on approach and simultaneously prepare you for the digital landscape.
- Industry-Recognised Certifications – An industry-recognised certification helps an employer gauge the credibility of your skills. And, if you’ve enrolled in an institute associated with the big digital agencies around you, consider yourself two steps ahead of your peers. The chances of you bagging a job at those reputed agencies will be higher as employers are more comfortable hiring talent from the same source to ensure quality.
Placement Support – Any good masters in digital marketing programme today offers placement support, and as they should. But don’t fall for their ‘100% Placement Assistance’ promise, instead, look into the recruiters they are associated with. If their recruiters fall under the top digital corporations or brands around you, definitely consider joining their programme.[/vc_column_text][/vc_tta_section][vc_tta_section title=”2″ tab_id=”2″][vc_column_text]
Here are the top 7 Institutes offering Masters in Digital Marketing in India:
1. IIDE – Indian Institute of Digital Education
IIDE – Indian Institute of Digital Education is India’s #1 Digital Institute that caters to all the digital activities required by the digital world today. Located in the commercial capital of India; IIDE offers digital skill training to students, working professionals and corporates.
While over 60,000+ students rave about their placements, they are also famously known for their intensive practical training and vibrant student culture.
Today, they offer a Postgraduate Programme in Digital Marketing with an MBA equivalent exposure. This course is designed and taught by the finest in the industry; focusing on both, the execution-related and managerial skills of a digital marketer. They pride themselves in producing industry-ready individuals who can carry out successful digital marketing strategies in the real world.
Course Syllabus:
Here’s what you’ll be learning via IIDE’s Masters in digital marketing programme:
- Introduction to Digital Marketing
- Traditional Media vs Digital Media
- Digital Marketing Possibilities
- Website Creation
- Website Planning
- Build your WordPress site
- Search Marketing
- Google Search Engine Optimization (SEO)
- Google Search Engine Marketing (SEM)
- Bing Search Engine Marketing
- App Store Optimization (ASO)
- Remarketing
- Content Marketing
- Popular Content Formats
- Content Calendar
- Copywriting
- Design Essentials
- Blogging & AdSense
- Detailed AIDA content marketing
- Social Media Marketing & Management
- FB, Insta, Twitter, LinkedIn, Pinterest
- Social Media Marketing (Organic)
- Social Media Marketing (Paid) on all platforms
- Online Reputation Management
- Social Listening
- Video Marketing
- Scripting
- What makes a Video go Viral
- Facebook, YouTube & TikTok
- YouTube (SEO)
- More forms of Digital Marketing
- Email Marketing
- Mobile Marketing (Notification, SMS, QR Code)
- Influencer Marketing
- Ecommerce Management
- Build an Ecommerce Site using Shopify
- Affiliate Marketing
- Podcast Marketing
- Innovations on Digital Platforms
- Customer Relationship Management Tools (CRM)
- Marketing Automation Tools
- Integrated Marketing (Full Funnel Marketing)
- KPI Setting
- Media Planning (Self Served)
- Media Planning (Non-Self Served)
- Soft Skills
- Interview Skills
- Resume Making
- Presentation Skills
- Advanced Excel skills
- Advanced PPT skills
- Agency Skills
- How to approach a client brief
- Art of Pitching in the Media Industry
- Introduction to Departments in an Agency
- Agency Visits and Management Interaction
Eligibility
- Bachelor’s degree (10+2+3/4) or equivalent qualification in any discipline from a recognized University with a minimum 55% score.
OR
- Students who have appeared for their final year degree examination are also eligible. However, admission would be on provisional basis and will be confirmed after producing their final results.
Course Highlights
- 100% Online Training Course via Live Sessions
- 150+ Hours of Live Class
- 30+ Hours of Pre-Recorded Videos
- 6+ Live Projects
- Training in 20+ Industry Tools
- 100% Practical Learning via Industry-Relevant Case Studies and Live Projects
- Learn from Industry Experts
- Dual Certifications – IIDE Certification & Google AdWords
- 0% EMI Option Available
- 100% Placement Assistance at Asia’s Top Digital Organisations
- Resume Workshops and Interview Training Sessions
- 1-on-1 Student Mentorship Sessions
- Excellent Student Culture and Networking Opportunities
Contact Details
Phone: +91 9619958615
Email: connect@iide.co
Website: IIDE.CO[/vc_column_text][/vc_tta_section][vc_tta_section title=”3″ tab_id=”3″][vc_column_text]
2. IIKM, Business School
IIKM is one of the fastest-growing business schools in South India which offers industry-oriented management programs. IIKM is Chennai’s first B-School and has tied up with Microsoft & SAP for high-end ERP training. They have also been certified by the joint Accreditation system of Australia and New Zealand for ISO 9001:2008.
Today, they offer a Master of Business Administration degree in Digital Marketing & e-Commerce, making them one of the very few institutes offering a direct MBA in digital marketing in India.
Course Curriculum
Here’s what you’ll be learning via IIKM’s Masters in digital marketing programme:
Semester 1
- Management Concepts and Practices
- Accounting for Beginners
- Organisational Behaviour
- Fundamentals of Digital Marketing and E-Commerce
- Statistics for Business
- Business Oriented Computer Applications
- Written Analysis and Communication
Semester 2
- Strategic Management
- Social Media Marketing
- Content Marketing
- Media Planning and Buying
- Internship and Report
- Business Law and Ethics
Semester 3
- Marketing Management
- Human Resource Management
- Financial Management
- Sales and Distribution Management
- Digital Branding
- Search Engine Optimisation and Search Engine Marketing
Semester 4
- Project Management
- Cloud Computing
- Mobile Marketing
- Gamification
- Web and Mobile Analytics
- Project Work
Eligibility
- Students with a bachelor’s degree (minimum 3 years duration) with 50% marks (45% in case of candidate belonging to reserved category) in the qualifying examination
- Applicants will be accepted based on their score in CAT/MAT/XAT/CMAT/ATMA/ IIKM-MAT and qualifying examination
Course Highlights
- Expert Faculty
- Industry-oriented Curriculum
- Live Projects
- 100% Placement Support
- Certification – KPMG, Google, etc.
Contact Details
Phone: +91- 44 – 4860 0030
Email: contact@iikm.in[/vc_column_text][/vc_tta_section][vc_tta_section title=”4″ tab_id=”4″][vc_column_text]
3. Suryadatta Institute of Business Management
The Suryadatta Institute of Business Management is a Pune based giant which has grown into a large multidisciplinary institute which includes the likes of Management, Travel & Tourism, Hotel Management, Media & Mass Communication, to name a few.
Suryadatta’s faculty comprises leading professionals with a minimum of 15 years of experience; each with the highest qualification in their respective fields. Besides their exceptional faculty, Suryadatta focuses on teaching their students with a practical approach via industrial visits, seminars and workshops where senior executives from the top corporations share their invaluable insights.
They offer a MBA in Digital Media and Communication Marketing with a focus on understanding Integrated Marketing Communication, Internet Marketing, and Strategic Brand Management.
Course Curriculum
Here’s what you’ll be learning via Suryadatta Institute of Business Management’s Masters in digital marketing programme:
- Financial Management
- Marketing Management
- Human Resource Management
- Logistics and Supply Chain Management
- International Business
Specialisations:
- Research and Business Analytics
- Digital Marketing
- Artificial Intelligence, Machine Learning and Deep Learning
For Entrepreneurs and Aspiring Startup Founders:
- Family Managed Business
Optional Electives:
- Agri-Business Management
- Banking Insurance and Financial Services
- Media and Entertainment
- Pharmaceuticals Management
Eligibility
- Graduate from any discipline from recognised University (Final year students can also apply) with 50% marks in Graduation / Previous year, (45% for reserved category)
- Students with alid entrance test scores such as CAT / XAT / GMAT / CMAT / STATE CET / MAT / ATMA are eligible to apply
- Students who are planning to take the Entrance Test but have not taken the test yet also eligible to apply
Course Highlights
- 2-year Full-Time Post Graduate Management Program
- Certifications
- Distinguished Faculty
- Placements in Reputed National & Multinational Companies
- Regular Seminars & Guest Lectures
- Students Committees and Clubs
- Case Study Learning
Contact Details
Phone: 8956932418 / 8956932400 / 7776072000 / 8956932402[/vc_column_text][/vc_tta_section][vc_tta_section title=”5″ tab_id=”5″][vc_column_text]
4. MICA
Established in 1991, MICA is one of the first resident B-schools in India and has been recognized as one of “The Economic Times Best Education Brands 2017”.
MICA is fully equipped to offer all their programs and courses online led by the experts of the industry. They ensure engaging group interactions, faculty mentoring and a combination of recorded and live sessions. They are known for their strong expertise in online teaching since 2005.
Today, they offer a Post Graduate Certificate program in digital marketing with a program structured by the best faculty in the institute.
Course Curriculum
Here’s what you’ll be learning via MICA’s Masters in digital marketing programme:
- Business, Marketing & e-marketing
- Search Marketing
- Mobile Marketing
- Web Analytics
- Social Media & Content Marketing
- Display Advertising
- Advanced Tutorial Classes
- End-term Project
Eligibility
- Students with a Bachelor’s degree or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU) are eligible to apply
- Students who are appearing for their final examinations of their Bachelor’s degree (or equivalent qualification) are also eligible to apply
Course Highlights
- Competence to apply knowledge of leadership & management theories and practices innovatively to solve real-world business problems.
- Encourage analytical and critical thinking abilities to produce data and evidence-based business decisions.
- Ability to understand, manage and communicate all aspects of business.
- Enhance your capacity to yourself and your peers in achieving organizational goals in a collaborative ecosystem.
- Bestow values and transformational learnings to help students evolve as global citizens and receptive living beings in the business environment.
- Generate awareness and competence to balance personal and life goals.
Contact Details
Phone Number: +91 2717 688250
Email: admissionenquiry@micamail.in[/vc_column_text][/vc_tta_section][vc_tta_section title=”6″ tab_id=”6″][vc_column_text]
5. JK Lakshmipat University, Jaipur, Rajasthan
JK Lakshmipat University (JKLU) was established in 2011 and is located in Jaipur, Rajasthan. The JK Lakshmipat University with the help of the JK Organization is passionate about building India’s most novel higher education institution. The University is recognised by the Government of Rajasthan, UGC and they are also a member of Association of Indian Universities (AIU). They were also ranked 49th for Private Engineering by India Today in 2019.
They offer the Pinnacle MBA which has digital marketing as an elective subject. One thing to note is that there is not much information about this university. We would recommend calling this institute and asking for more details.
Course Curriculum
This institute does not particularly offer a Masters in digital marketing degree. However, they offer the Pinnacle MBA which has digital marketing as an elective subject. Here are the electives offered by JK Lakshmipat University’s Pinnacle MBA programme:
- Marketing
- Strategy
- Operations
- Innovation
- Organisational Behaviour
- Human Resource
- Accounting
- Finance
- Business Planning
- Business Ethics
- Digital Marketing
- Entrepreneurship
Eligibility
- Minimum 50% marks (45% for SC/ST Candidates) or equivalent CGPA in a 3-year bachelor’s degree (10+2+3 system) or equivalent qualification in any discipline from a recognized university
- Candidates appearing for their final examination of bachelor’s degree can also apply
- Students who have appeared in CAT/MAT/ATMA/XAT/CMAT or other national level entrance tests. In case the student has not appeared for any of the entrance tests, they will have to appear in our Management Entrance Test (MET) to qualify for our programme
Course Highlights
- Expert Faculty and Senior Practitioners
- Experiential Projects and Startup Studio
- Individual Mentorship by Senior Industry Leaders
- Personal Leadership Development
- Multidisciplinary Learning
Contact Details
Phone: 91-83022 23344
Email: surabhi.tripathi@jklu.edu.in[/vc_column_text][/vc_tta_section][vc_tta_section title=”7″ tab_id=”7″][vc_column_text]
6. Xavier Institute of Management and Research
Founded in 2006, the Xavier Institute of Management and Research is one of the most well-known MBA colleges that offer an MBA in digital marketing. It belongs to the world’s largest education network – Society of Jesuits. They provide quality education at a postgraduate level in the field of management.
Today, they offer an MMS programme with digital marketing as a specialisation subject. The MMS program includes a pre-placement talk, mock interviews, seminars, and internships to provide industry exposure to their students. They also provide their learners with opportunities to apply their learnings before entering the corporate world.
Course Curriculum
This institute does not specifically have a Masters in digital marketing degree but they do however offer Masters of Management Studies (MMS) course with digital marketing as a specialisation subject.
- Digital Business & Digital Marketing
- Human Resource & Digital Human Resource
- Finance & Digital Finance
- Information Technology
Eligibility
- MMS candidates are required to have a Bachelor’s degree in any discipline with 50% minimum marks
- Admission in the MMS program is offered based on the MHT CET score. Furthermore, by CAP counseling conducted by DTE, Maharashtra, India
Course Highlights
- 2-year Full-time PG Course
- Case Study Learning Method
- Wi-Fi enabled Classrooms
- Industry Recognised Certification
- Placement Assistance
- Cultural Events
Contact Details
Phone: (+91) 22-2265-0608/0609
Email: admin@ximr.ac.in[/vc_column_text][/vc_tta_section][vc_tta_section title=”8″ tab_id=”8″][vc_column_text]
7. RIMT University
RIMT is a private university in Punjab which was founded in 2001. They aim to set futuristic standards for education in India. Since its commencement in 1998, the RIMT university has walked the path of growth by adding a new institution every year from 2002 to 2019.
Their faculty comprises veteran educators and competent pedagogues; each highly versed in their respective subjects. To help their students stay ahead, they ensure to stay updated with new-age teaching methodologies via various workshops and seminars. Today, RMIT offers a two-year full-time course in MBA which includes modules in digital marketing.
Course Curriculum
The institute does not specifically have a Masters in digital marketing degree. However, they do offer an MBA programme which includes modules in digital marketing.
- Social Media Marketing
- Digital Marketing
- E-commerce
- Data Analytics & Interpretation
Eligibility
Students with a Bachelor’s degree (minimum of 3-year duration) in any discipline from a University recognised by the University Grants Commission (UGC).
Course Highlights
- 2-year Full-time PG Course
- Industry Recognised Certification
- Placement Assistance
Contact Details
Phone: 1800 137 0022
Email: info@rimt.ac.in[/vc_column_text][/vc_tta_section][vc_tta_section title=”9″ tab_id=”9″][vc_column_text]
Some Commonly Asked Questions
What can I do with a Masters in Digital Marketing?
A master’s in digital marketing prepares you for a diverse set of lucrative careers in the digital landscape. Opportunities include Social Media Marketing Manager, Copywriter, SEO expert, Brand Manager, Digital Marketing Manager and more.
Is a Masters in Digital Marketing Worth it?
With the entire world going digital, and every business undergoing a digital transformation, having a master’s in digital marketing is with no doubt worth it. Today, every employer is on a hunt for skilled digital marketers and more than willing to pay a handsome pay for their services. One of the biggest advantages of having a master’s in digital marketing right now is that it offers you job security even in times of economic uncertainty.
Is there an MBA in Digital Marketing?
There aren’t many MBA in Digital Marketing programmes in India as of now. However, you’ll find many reputable institutes offering a postgraduate course in digital marketing with an MBA equivalent exposure. Also, understanding the growth of the digital industry, universities in India are now offering MBA programs with digital marketing as a specialization programme. Nevertheless, we’d recommend our readers to opt for a postgraduate or diploma course in digital marketing as it is a vast subject and requires much dedicated attention than a generic MBA program offers.
What is MSc digital marketing?
A Master of Science (MSc) in Digital Marketing is a graduate degree that teaches you how to leverage digital technologies to drive favourable business objectives. Having a MSc in digital marketing is a brilliant way to show potential employers that you have what it takes to work in a high-profile position. It demonstrates that you can handle additional responsibility, and it also suggests you can be a value addition to their company’s workforce.
Is Digital Marketing a good career in India?
High pay, soaring demand, huge skill gap, and job security are some of the many reasons why digital marketing is a good career option in India. The digital advertising spends are set to reach Rs 25,000 crore in India by 2021, at a growth rate of over 10.5%. This is going to lead to the availability of lakhs of jobs in the Indian digital industry which includes social media marketing, content creation, and online retailing, online advertising.
What is the starting salary of digital marketing in India?
The average starting salary of a digital marketer in India is around ₹3,12,861. However, this number depends on various factors such as size of the organisation and the skills you possess.[/vc_column_text][/vc_tta_section][/vc_tta_tabs][/vc_column][/vc_row]
