There has always been a free version of Adobe Express, the company’s template-focused program that allows anybody rapidly creates logos, banners, posters, advertising, and more. One day before its annual MAX conference, the firm said today that Adobe Express for Education now has more than 43 million K–12 users worldwide.

Adobe Express was originally called Creative Cloud Express, a rebranded and updated edition of Adobe Spark.

The business is also unveiling a number of new features for Adobe Express for Education as part of today’s announcement. It now includes the business’s context-aware Artificial Intelligence-powered templates, which make it simpler for non-designers to produce material that looks more professional.

The function assesses the pre-written material (text, photos, etc.) and then suggests appropriate templates. The company’s Adobe Font service now offers a new font suggestion tool that considers the whole context of a project to suggest suitable fonts.