Apeejay School of Management: Creating Business and Management Leaders in the New Corporate World

Globalisation and digital advancements have created a highly commercial world for the future. Entering this commercial world demands skills, confidence, and vision to grow and excel. Today, learning management and business administration for students is not a specialised skill but a need to understand how the business world works.

Students have been focusing on learning business administration and management skills for better career opportunities. However, only a few management colleges pave a proper way for the students so that they can excel in the business space.

Making and breaking the stereotypes is the new norm in the business world. Companies are constantly trying, innovating, and setting milestones for others to follow. This attitude and niche are inherited or developed in the management schools. One such school responsible for paving the way for students to enter the business space and set a benchmark is the Apeejay School of Management.

Apeejay School of Management has been a centre of excellence in business education since its inception in 1993. Over the years, the School has carved out a niche for itself, making a special place amongst India’s high-ranking holding management institutions. Apeejay Education has completed more than 50 years in providing education to the youngsters and has 24 academic institutions across  India. It was founded by Dr Stya Paul who was an industrialist, educationist, philanthropist, and freedom fighter. ASM has inherited strong values like Indian Ethos, culture, and a magnificent vision that are now the bedrock of the Management School.

A Mission of Creating Business Leaders

ASM is today under the leadership of the Chairman of Apeejay Education, Mrs Sushma Paul Berlia, daughter of Dr Stya Paul. A visionary personality herself, she shares a similar vision to her father’s, which is to create valuable business leaders.

ASM is on a mission led by Mrs Berlia to nurture globally competent, socially sensitive, and ethically sound managerial talent to lead businesses and organisations. Through this mission, ASM strives to develop a competent and relevant workforce for the 21st Century trade, business, and industry needs.

Prioritising Industry-Specific Learning

Over the years, ASM has provided the industry with many managers and leaders. To achieve this, the School has launched the PGDM program which provides:

  • Imparting a comprehensive body of knowledge in core and functional areas of business management;
  • Developing professional skills such as creative thinking, problem-solving, analytical thinking, and decision-making;
  • Inculcating ethical intent, societal concerns, and global outlook. 

Apart from the initiatives mentioned above, ASM also imparts holistic management education to its students and has adopted the following program outcomes:

  • Demonstrate and apply knowledge of management theories and practices to solve business problems.
  • Develop value-based leadership ability to choose ethically appropriate alternatives while keeping larger good as well as societal interests in mind.
  • Apply analytical, problem-solving, and creative thinking skills in decision-making in the context of marketing and other business functions.

Leading from the Front

Mrs Berlia, has immensely contributed in guiding and steering ASM to make it a centre of excellence for Management Education. She is a leading entrepreneur, industrialist, and educationist who has devoted her life to nation-building with global footprints.

Her multidimensional personality and dynamic approach have helped enhance the outreach and development of the prestigious management school. She is responsible for shaping the school and making it one of the leading management schools in India.

Over the years, her dedication and management have ensured that ASM is counted amongst the top management institutes that offer innovative business education.

Unorthodox Practical-Based Learning

Often, management institutes provide the students with guest lectures or an annual activity that helps the students learn. However, ASM has chosen an unorthodox method to adapt to the practical-based learning model. Apeejay School of Management conducts several extra-curricular and co-curricular activities throughout the years for the overall development of the students.

“We have several Clubs, Cells, and committees, including Marketing Club, CSR Club, Finance Club, Operations Club, HR Club, Gender Champion Cell, Entrepreneurship Cell, Eco Cell, etc. The club and other activities are initiated and managed by students, which greatly increases student engagement!” says the institute chairman.

Visionary Futuristic Initiative

ASM is home to many budding managers and business leaders. To prepare them for the industry challenges, ASM has launched a two-year PGDM program that inculcates analytical skills, problem-solving, decision-making skills, ethical values, and communication skills. The program has unique features to meet the industry’s future expectations that include a mentoring program, soft skill training, setting up of language lab, simulation classes in several subjects, etc.

Tackling the Pandemic Challenge

When the pandemic started in early 2020, ASM quickly adopted the online teaching-learning method. This was supplemented with ASM’s Learning Management System, Moodle, which ensured that students would have easy access to all the learning materials over Moodle. All examinations and assignments were conducted through an online platform. Zoom protocol was developed for students. ASM regularly conducted online webinars on diverse topics to keep students informed and engaged.

Notable Achievements of ASM

  • Approved by All India Council of Technical Education, Govt. of India
  • Accredited by the National Board of Accreditation (NBA)
  • Granted equivalence to MBA by Association of Indian Universities (AIU)
  • International Accreditation by Accreditation Council of Business Schools and Programs (ACBSP), USA
  • Times B-School Survey 2020-21 ranking:
  • 17th in the overall list of Business Schools in India
  • 9th in Top Private Institutes in India
  • 7th in top 20 B-School in North Zone 

On to the Next Milestone

Apeejay School of Management has always stayed updated with the latest trends and policies from the industry and education ministry, respectively. Since the announcement of the National Education Policy in 2020, ASM has planned and initiated strategies for evolving the school as a multi-disciplinary academic institute to create successful industry-ready managers and business leaders.

Appealing Well-Equipped Campus

Apeejay School of Management is located in the heart of Dwarka, New Delhi. The state-of-the-art, Wi-Fi-enabled campus is spread over two acres with a built-up area of around 10,000 sq. mt. The ergonomically furnished, air-conditioned classrooms are equipped with state-of-the-art equipment to facilitate theoretical and practical learning.

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