Exeed College: Quality Education Through Digitalization
Exeed College

One of the few higher education institutions in Sharjah, United Arab Emirates (UAE), providing quality education in management, Exeed College addresses not only the educational needs of students aspiring to study MBA but also that of those who want to continue education. The college offers courses that are needed in the industry today and prepares the students to be industry-ready in the global market.

The Beginning of Exeed

An entity of Westford Education Group, Exeed College was originally envisioned in 2016 as an institution of higher learning and executive education, popularly known as ESBF – Exeed School of Business and Finance. ‘Lifelong learning’ and ‘Continuous professional development’ is at the heart of Exeed’s philosophy of teaching and student engagement and addresses the needs of working professionals and adult learners or those who want to resume higher education after a break.

The college is a UK-based world class management education provider that offers top rated online/part time MBA programmes, PG Diploma and Professional Certification courses in partnership with global awarding bodies and universities. Responding to the changes in the educational landscape of K -12 education sector, Exeed College expanded its horizons to include Teacher Qualification and T raining from NCFE, CACHE, UK. Last year, Exeed College also partnered with Liverpool John Moores University, UK for PG Certification in Education International, a level seven qualification in UAE, Asia and Middle East.

Academic Programmes

Exeed offers MBA courses, Certificate Courses and Teacher Education in partnership with universities such as UCAM – Catholic University of Murcia, Spain and Liverpool John Moores University, UK and awarding bodies such as Northern Council for Further Education (NCFE, UK), Cambridge International Qualifications (CIQ), Chartered Management Institute (CMI, UK) and Scottish Qualifications Authority (SQA, UK)

MBA Courses (In partnership with UCAM – Spain)–

  • General Management
  • Operations and Project Management
  • Health and Safety Leadership
  • Energy and Sustainability
  • Accounting and Finance
  • Global Banking and Finance
  • Business Analytics
  • Marketing Management
  • Healthcare Management

Certificate Courses (in Partnership with CMI, UK)

  • Supply Chain Management Professional
  • Strategic HR Management Professional
  • Project Management Professional
  • Certified Healthcare Management Professional
  • Certified Digital Marketing Professional
  • Certified Sales and Marketing Professional
  • Certified Team Leader
  • Certified Manager

Teacher Education (In partnership with NCFE, UK)–

  • Cache Level 2 Program
  • Cache Level 3 Program
  • Cache Level 3 Program (Senco)
  • Cache Level 5 Program
  • Postgraduate Certificate in Education (International) from Liverpool John Moores University, UK
  • Professional Global Diploma in Education (SQA, UK)

People Behind the Success

Mr. Samras Mayimi – Co-founder and Executive Director

Samras leads the strategic initiatives of the organization and is vested with the responsibility to steer the strategic expansion of the organisation, managing the delivery channels, marketing and business development, sustaining and growing the existing partnerships as well as developing new associations and affiliations with external partners. Samras is also responsible to drive the corporate training vertical and leads the institutional business development function. Samras possess more than 18 years of experience in BFSI and Education domain and is a management graduate with bachelors from Mangalore University and a PGDBA from University of Wales, UK.

Dr. Vivek Mohan – Associate Dean and Academic Head

Dr. Vivek leads the academic and student affairs. Dr. Vivek has several years of experience in planning, designing and delivering programs in the higher education and corporate sectors in UK, Europe, Middle East and India. Vivek had previously taken up Faculty and Researcher positions in Sheffield Business School, UK and Leeds Business School, UK and his corporate training and consulting portfolio includes firms such as PricewaterhouseCoopers, International Cricket Council and WJ Ground Water. Dr. Vivek has a PhD in Business Management and an MSc in International Business from UK and is certified in education design for higher education from Sydney (UNSW), blended learning essentials from UK (UCL-Leeds) and in Project Management from CMI, UK. He is also a certified member of British Academy of Management and served as the editorial board member of International Journal of Family Business and Management in the US.

Prof. Col (Retd.) Anil Ahluwalia – Academic Director

Prof. Anil is the Academic Director and is responsible for spearheading academic quality in planning, design and delivery of academic programs. Having served in the Indian Armed forces and retired as a Colonel, Prof. Anil is an alumnus from the prestigious St. Stephen’s College, Delhi and also an MBA graduate from the Symbiosis University in India. Having worked in India, Oman, UAE and Botswana (Southern Africa), Prof. Anil has been a driving force behind continual improvement philosophy, with intense focus towards improvement of people commitment and behavior, thereby helping business organizations and academic institutions to enhance their qualitative performances. He takes immense pride in dealing with the most important resource. The human resource and believes that people sometimes limit their own progress by building barriers with self-defeating prophecies and he enjoys assisting organizations to successfully overcome them.

Firoz Babu Thairinil – CEO, Westford Education Group

Firoz was a career banker, with more than 15 years of experience in the banking industry, having worked with multinational and local banks in Middle East and India. Prior to Westford, his last position was in the capacity of Country Head – Retail Banking Sales for a large bank in the UAE. Firoz was driven by his vision to engage in the educational transformation process by effective deployment of technology and bringing internationally accepted best practices to the industry. His passion towards fostering talents and young minds has instigated his drive to embark on an educational venture to set up a robust network of management schools across the globe and bid adieu to his banking career. Firoz holds dual MBAs, one from the University of Wales, UK (Marketing) and second from TIU, Missouri, US (Banking & Finance).

Poonam Heryani – Head of Teacher Training and Education

Poonam is an award-winning practitioner, education leader and aspiring edupreneur who has served as a teacher, vice principal, principal, curriculum and content specialist, trainer, consultant and a thought leader. She has led and conducted numerous workshops for school educators and leaders across India and Middle East. She has been a regular speaker at international events like GESS Dubai, World Education Summit, Indian Education Congress and Education Innovation Summit. A Gold Medalist with a degree in Master of Science in Education (MSED) and Research with specialization in Teacher Leadership from Richard Riley College of Education, Walden University, USA, currently her area of interest is “How leadership practices in a school can impact the learning and achievement of students”. Under her guidance and leadership, the schools she was associated were rated amongst the top 25 emerging schools in the Middle East and was also recognised for its innovative learning strategies. Currently she is the Head of Teacher Training and Education, TAITO Education Solutions which has presence in UAE and UK.

Dr Bhawana Chawla – Head of Admission

Dr Bhawana is an experienced Sales Manager with a demonstrated history of working in the hospitality industry. Skilled in consumer behaviour, food and beverage, customer insight, market research, and hospitality management. She is a strong sales professional and has graduated in marketing management. A performance-driven leader with more than eight years of experience in industry including education management, public relations, sales, marketing, teaching and administration. Bhawana is an established professional with a proven and successful track record in maintaining client relations, multi-tasking, planning and management, training and development, office management, employee engagement, written and verbal communication skills and counseling.

Vision and Mission


Exeed College envisages to be among the foremost global providers of recognised and accredited higher education, executive education and continuing education to working professionals and practitioners in order to equip, enrich and empower them to become experts and leaders in their domains of practice.


The mission of the college is to deliver globally reputed and accredited master degree programmes in business and management domains and teacher training qualifications to empower the 21st century working professionals with expansive knowledge to meet their academic education needs and transferable skills to embrace the skillset needs st of the 21 century businesses. And to be the definite destination for working professionals to acquire knowledge, gain deep insights and master workplace application of such learnings, thus contributing to build great organisations, build sustainable communities and build a progressive nation upholding the tenets of ethics and integrity.

Being Different

Exeed College is known for inclusion, equality and diversity. The college boasts of rich and varied demographic of learners coming from more than 50 nationalities and more than 10 industry sectors studying the portfolio of programmes. The college also boasts of world class corporate training portfolio. They are official partners for more than 50 prestigious organisations including Emirates NBD, International Medical Centre – Jeddah, Sharjah Cooperative Society, Emirates Post Group, FedEx, Ministry of Finance Afghanistan, Qatar Petroleum, Global Indian International School Abu Dhabi, King Abdul Aziz City for Science and Technology and many more.

Technologically Savvy

Exeed College believes in bridging the gap in delivering quality education through digitalisation. Realising the importance and power of technology, the college created a digital ecosystem through integration of a state-of-the-art virtual learning environment. This platform includes a robust learning management system that delivers synchronous and asynchronous teaching using the modern pedagogical tools, the entire courseware and online library to equip the students with global trends in professions.

New Specializations

Exeed College will soon be launching Masters’ programs in Leadership in Education, MBA specialisations in Sports Management and other MBA programs in partnership with UK, European and US universities and awarding bodies to cater to the growing needs of working professionals from around the world.

Quick Ones

  • Campus(s) at: Sharjah (UAE)
  • Accreditation: Universidad Catolica San Antonio de Murcia (UCAM, Spain) Cambridge International Qualifications (CIQ, UK) Chartered Management Institute (CMI, UK) Scottish Qualifications Authority (SQA, UK) NCFE, UK Liverpool John Moores University (LJMU, UK
  • Courses: 50 plus

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