It can be hard to develop a business name that feels true to your brand and disruptive. You want to stand out from the rest of the crowd, but there’s a lot of competition out there. In the wake of the pandemic, records for new businesses were broken. In the US alone, 5.4 million new business applications were filed in 2021.
It’s easy to get in your hand and feel stuck during the naming process, but there are ways to counter this problem. You can overcome the naming roadblock if you do your market research, allow yourself creative freedom, and use helpful tools like a business name generator. Let’s look at some of the best ways a generator can help you conceptualize your new company’s name and vibe.
Expands the Brainstorming Process
Business name generators are beneficial when adding flexibility and variety to your brainstorming sessions. If you have a general idea of what you want but can’t pinpoint a final product, you’re happy with, a generator can either give you what you’re looking for or at least help you get your creative juices flowing to get there.
You just input your preferred keywords, and the AI generates relevant results. It’s an excellent way to assess your options and get out of a bind without spending too much. This kind of flexibility and scalability has made XaaS services so famous in the digital transformation era.
Streamlines Name Screening
When trying to come up with a business name and concept, you can’t just go with anything right off the bat. Even if you follow your gut, you must undergo a screening process to ensure that you aren’t infringing on existing IPs and tapping into your target market. Because we live in a primarily digital age, you also need to consider searchability and avoiding common mistakes in naming conventions that hurt your online visibility.
This is a lot to consider, especially when you’re still in the pre-launch phase of your business. This is why you want to bank on the benefits of automation, which include saving a lot of time and money. A business name generator automatically screens for irrelevant results and considers trends and naming conventions before generating its list of options. This makes the process much easier on your end, as you will already have an excellent baseline to start from.
Gets Dupes Out of the Way
You don’t want your company to be mistaken for another. This can cause a lot of confusion for your target market and even drive customers to the wrong brand, thinking they are going to yours. Even if you don’t offer the same goods, you can be associated with a similarly branded company you want absolutely nothing to do with. On the other end of the spectrum, you may even be mistakenly dubbed as a copycat or forgotten.
A business name generator screens for dupes, so you have a lower risk of naming your company the same as an existing one in the same industry. Getting on this right off the bat is a much less painful experience than changing your business name down the line, especially when it fails to take hold like Netflix’s brief turn as Qwikster.
Finally, this function can be very beneficial because you want to rank up as much as possible on search engines. If you come up with a name that isn’t oversaturated, you can rank higher. This is a significant factor, as 68 percent of online experiences begin with a search engine.
