Ricky Ponting, the Australian cricketing star, has partnered with Adventus.io to encourage potential students from South Asia to study in Australia. The former Australian national team captain has been named a brand ambassador for the B2B2C international student recruitment marketplace.

Ponting will head a new South Asian campaign to generate interest among recruiting agents and students, and the platform has also launched a dedicated information site for South Asian students.

“We see Adventus.io’s role is to support rebuilding Brand Australia and other initiatives the government has embarked upon. Ricky is the perfect ambassador to be the face of that message. Our agenda is to power student mobility globally,” said Ryan Trainor, CEO, and co-founder of Adventus.io.

Adventus.io’s application volume has increased by 290% in the last year. Since its inception in 2020, the edtech business has assisted 80,000 students and processed over three million course searches through its platform.