Raising Superstars, an early childhood EdTech company based in Mumbai, has secured $2 million in a Pre-Series A funding round led by BLinC Invest, a venture capital fund focused on investing in the EdTech and FinTech sectors. This marks the company’s first institutional funding round, and the funds will be used to expand the management team, localize content for global markets, and invest in technology.

Raising Superstars was founded in 2020 by Raghav Himatsingka, a Stanford University alumnus and former co-founder of Truckola Technologies, and Shraddha Himatsingka, a Leeds University alumna and former parents’ consultant. The company aims to empower parents to engage and teach children aged 0-6 through activity-based educational videos. They believe that early exposure and experiences are essential for a child’s emotional and physical health, social skills, and cognitive-linguistic capacities.

The company gained recognition after being featured on Shark Tank India in 2021, and their product has been well-received by parents. The partnership with BLinC Invest will enable Raising Superstars to expand its offerings and serve customers globally. The investors see a significant opportunity in the Early Childhood Development sector, and they believe that Raising Superstars has created a new category by providing a well-researched pedagogy for overall brain development in children aged 0-6.

Early Childhood Development is crucial as a child’s maximum brain development occurs between the ages of 0 to 6. The UNICEF Report emphasizes the importance of early brain development and the impact it has on children’s growth, learning, and thriving. However, early childhood learning is currently primarily happening through informal channels, and the market remains unorganized.

BLinC Invest is a Mumbai-based venture capital fund with a focus on investing in EdTech and FinTech businesses. The fund aims to leverage the power of technology to build and strengthen products and services in the global Education and Finance sectors. Raising Superstars counts over 500,000 parents as customers and has a presence in over 150 countries. Their app, “Prodigy Baby,” offers activities for parents to engage their children without screen time, and they also provide home activity kits to enhance learning and development.