To lead a new media revolution by helping to build and strengthen a media powerhouse that covers all the comprehensive aspects of visual media in both traditional and web platforms

Indian entertainment, as well as the animation industry, is advancing rapidly. Critics define the Indian animation as the next big thing and the studios are consistently posting record growth figures. However, there are still many sectors where the medium of animation can be implemented. Penetrating these areas, The Knowledge Review presents BMG Animations, a powerhouse in the media and animation, which is bridging the gap between these untouched sections and is taking the animation industry to a completely new level.

BMG animations comes under the division of the BMG group and is the largest animation production house in south India. The studio promotes itself in the services of creation, development, and distribution of animated content across diverse media platforms. The success and dominance of the studio lie in its reach, which is spread across various prime television channels such as NDTV, CNBC Arabia, Sony TV, Asianet, Mathrubhumi, Chintu TV, Khushi TV, Chutti TV, Media One, and 69 other global local channels. Additionally, the media house is also known as the official vendor for many corporate brands like Emirates NBD, Aster Group, SUN Network and many more. You will also find out that besides the English, Hindi, and Arabic, the studio has created many series in native south Indian languages. To the studio’s portfolio of over 60.000 episodes of imaginative content and with the reach of over India’s 70 channels, it can be easily concluded that BMG’s progress has made it into a one-stop production and service area in the IT and the media industry.

The Visionary behind BMG

While learning about the media house, you will come across the three letters of BMG, which represents the story of affection, struggle, tradition, and success. These stories belong to Thanveer Gaffoor, Founder and Managing Director of the BMG Group. His father BM Gaffoor, the torchbearer of BMG Group is better known as a renowned Cartoonist hailing from Kerala. His experience and vision for animation and its possibilities have been the backbone of the company’s growth. The legacy was carried over to his sons Thanveer Gaffoor and Thajmal Gaffoor which has been their strength and energy to succeed.

Thanveer started his journey as a trainee graphic designer and in early 2000, worked as a chief graphic designer at NEST, an IT MNC in Kochi. The year 2004 was tough on him, due to his father’s demise. However, he stood tall and set up his own business, today known as BMG Animations. This success story started with a single employee and a single computer. The first product that the studio created was ‘Kunhamman’. The series was the first daily animation series in Malayalam and political animated satire. It continued for a whopping number of 2000 episodes.

 “INDUSTRY FIRST” Projects

The numbers themselves speak for BMG as it has the highest number of animated episodes to have been broadcasted on national, regional, and local channels across India and the Middle East. In the year, 2016, BMG became a multimedia partner for CNBC Arabia and developed ‘Finance Guru’ a first of its kind show on television. Followed by 2017, it introduced India’s first social awareness animation series called ‘BodyGuard’ casting South India’s leading Cine Star ‘Mohanlal’. In the next year, it made ‘Just Remember That’, India’s first daily animation series based on religious harmony and later this year, BMG turned into the official multimedia partner for ESAF Bank.

Representing the Best of Clients

BMG is able to reveal the CSR face of many of its clients. To tell you about some of them:

Dr. MIMS was a CSR initiative of MIMS hospital when introduced in 2011. Later in 2012, the series was bestowed with the most innovative concept by CRISIL. The firm has also served animation services for Qatar Police concerning the traffic consciousness in association with Seashore Group. This was the first attempt by the Qatar government to create traffic awareness among the public. Because of the high-quality content, it developed into a huge success. In addition, for the biggest bank in UAE, Emirates NBD, BMG developed short animation strips that overhauled the traditional PPT presentations.

Future Keyframes

Being recognized as a distinguished player in the animation film production, BMG claims to marks a 70% market share in the animation industry within the state by 2020. Its rapidly growing numbers states that it will be a market leader in animation and media solutions in the upcoming years. Talking about the passion and commitment, the studio states, “All our activities are driven by a passion for excellence. We strive uncompromisingly to achieve the highest standards in our daily work and in the quality of the services, we offer. We endeavor to achieve the ‘best in class’ status, in all our procedures and results”.