Education Minister Dharmendra Pradhan launched the reading campaign. It is launched to improve the learning level of the students that develops vocabulary, good for writing, and verbal communication. The campaign will also focus on the Indian languages such as mother tongue, local, and regional languages.

Children from kindergarten to class eight are going to be part of the campaign, Even the educational administrator, teachers, parents, and community can join. The campaign is organized for 100 days or 14 weeks and it is starting from January 1^st 2022 to April 10^th 2022. One activity has been designed per week per group, motive behind this is to make reading enjoyable and foundational literacy.

February 21^st is celebrated as International Mother Tongue Day, and the activity ‘Kahani Padho Apni Bhasa Main’ is going to take place on that day. This will help the students to communicate and promote the local languages.