Importance of Electronic Media in Mass Communication
Ajay Prabhakar Dhawan | Assistant Professor | Sanjay Ghodawat Group of Institutions - The Knowledge Review

By Ajay Prabhakar Dhawan

Assistant Professor

Sanjay Ghodawat Group of Institutions

Media states various means of communication like communication devices which are used to interact and communicate among people.

Electronic media is media that uses electromechanical device to access the content. This is in similar to social media, which now-a-days are most often created electronically. Most new media are in the form of digital media. Electronic media makes communication easy to connect people from one end to other end by getting them together through media facilities.

Before some years, people used perform cultural events in various forms like folk dance, drama, folk events etc. and that media was used to communicate a message to large amounts of people through print media, social media and later on by electronic media.

Electronic media is universal in most of the developed world. Electronic media devices have made their place in modern life. As if now you can see there are many social media platform but electronic media is growing in the wider range at it is been need of people now-a-days.


  • Many areas people get educated through the media were they get to learn many things form media about the politics, outside environment, etc.
  • Media like television is a good source for the people to get updated through the electronic media.
  • Electronic media makes people aware of world-wide things.
  • Greater opportunities you get through this media sitting at your place, this is an advantage of media.
  • Firstly people used to use radio for the news but as the generation changes the media generation also changes to television and other electronic devices.
  • Also through this electronic media you can get to see many cultural events going in world.
  • Elder citizen and children get more knowledge through this media.
  • Many people get a chance to do their courier


As you can see media has many advantages but it is up to the human at what limit media should be used.

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